Turning patient service "necessities" into opportunities

When a patient is admitted to your hospital or care facility, registration is a necessity, right? In order to get them into your system, forms and other materials need to be completed immediately and correctly. At Health Catalyst, Bobbi Brown writes that many medical centers overlook this step as an opportunity for better patient relationships. 

Brown writes that taking a cold, administrative approach to intake can be so impersonal that it can alienate your patients. Rather than an engaged and sincere greeting, patients who are handed forms may have a less positive outlook on the facility and its practices. 

By looking at these necessities as opportunities to build your brand, you can engage your patients through every step of the process. This creates more productive touch points for discussing finances, payments and collections.